Brand communication and customer equity MULTI BASICS-3 are two important concepts in the field of online stores and businesses and considered as criteria for marketing success.The purpose of this study is to investigate the effect of brand communication on customer equity in online stores.In this research, the role of brand knowledge and word-of-mo
In vitro antimicrobial activity of Millettia laurentii De Wild and Lophira alata Banks ex C. F. Gaertn on selected foodborne pathogens associated to gastroenteritis
This study aimed at evaluating the antimicrobial potential of aqueous, ethanolic and methanolic extracts of two Cameroonian plants against selected foodborne pathogens.Bioactive compounds were extracted from Millettia laurentii De Wild seeds and Lophira alata Banks ex.C.F.Gaertn leaves using distilled water, ethanol and methanol as solvents.The ext
Tsunami hazard assessment in the South China Sea based on geodetic locking of the Manila subduction zone
This study provides a dataset and shows the spatial distribution of tsunami hazard in the South China Sea sourced from the Manila subduction zone.The plate motion data around the Manila subduction zone are used to invert the geodetic locking of the Manila subduction zone, further used to estimate the maximum possible magnitude and applied to obtain
Beyond Oncogenesis: The Role of S-Phase Kinase-Associated Protein-2 (SKP2) In Vascular Restenosis
The clinical benefits of percutaneous coronary intervention, the most prevalent procedure nowadays for the treatment of symptomatic coronary artery disease, are frequently offset by the occurrence of vascular restenosis.Although the introduction of drug-eluting stents has significantly reduced restenotic rates, the rare, but potentially fatal, dela